Did you know March is both National Nutrition Month and Ag Month? We are blessed to live in the United States where we have farmers and ranchers who work tirelessly to provide food for families. When we sit down to a meal, do you take time to acknowledge the people who work hard to grow it? March is a great time to appreciate the nutritious food we have in the U.S. as well as the farmers who raise it. For Nutrition and Ag month, I’d like to highlight the Build Your Base sports nutrition programs as it helps to promote both nutrition and many of the great producers who raise beef.
Build Your Base is a comprehensive sports nutrition program that utilizes beef as its premier protein. Since 2017 this program has strived to prepare athletes and families for a successful season through ready-to-use materials, best-in-class sports nutrition education, and high-quality protein to support optimal performance.
In the 2023-2024 season, Build Your Base reached over 13 million people nationally. In South Dakota, there were 57 High Schools and 7 universities that participated in the Build Your Base sports nutrition program. Over the last year, it helped distribute approximately 23,000 lbs. of beef and provided over 51,000 pre- and post-game meals to athletes throughout the state! One of the goals of Build Your Base is to help support and create healthy families and communities to continue to grow and thrive. High-quality protein meals also help to combat food insecurity within certain areas. Ultimately, the high-quality protein and nutrition education information provided through this program helps youth and athletes, grow, build, and repair muscle and helps them stay strong both on and off the field of play.
Thank you to our beef farmers and ranchers for the hard work they do to help produce high-quality protein and for helping Build Your Base support the growth of healthy families and communities! Beef Logic is proud to be leading this effort on your behalf as it incorporates like-minded partners and stakeholders to drive this mission.
Encourage your school to apply and learn more about the program at www.BuildYourBase.org. The 2025-2026 Build Your Base applications open on March 15th.
Written by Holly Swee, RD, LN – Beef Logic Inc. Director of Nutrition
Posted: March 7, 2025
Conceived by rancher and blogger, Terryn Drieling, this recipe is as good as is sounds. Green herbs provide more flavor to this roast that is sure to satisfy any hungry family.
The Federation of State Beef Councils represents the 43 Qualified State Beef Councils. Collectively, the QSBCs include more than 700 state board members and these board members represent a wide range of industry organizations and every segment of the beef industry. The Federation is a division of the National Cattlemen’s Beef Association (NCBA), which is a contractor to the Beef Checkoff Program. The program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
